Changes to Back end search term limit

Amazon has officially changed the back end Generic Keyword / Search term field from 250 bytes to 500.. and then some

Quick breakdown of what I am seeing:

1. In the back end there used to be one line item, now you can include 5 total line items 

2. You can add up to 500 characters into EACH line item - I thought initially it would trigger a warning but upon testing it did not trigger any warnings but this is not the case

 What this means:

a. You can have up to 2,500 bytes in your back end generic keyword field / search terms

b. I believe this is a move to create shorter titles , as more than 50% of searches are on mobile and Amazon is working to create a better user experience

c. Lets see if this sticks

Rad change - but this could cause some new theories around ranking weights for certain parts of your listings.

Check out the discussion on X below