A Beginner's Guide to Amazon Back End Attributes

If you are an Amazon seller, you have probably heard about back end attributes.

A Beginner's Guide to Amazon Back End Attributes

Read time:  5 min 

Amazon with Brett is Back, had to take a couple weeks off to kinds reset and tend to some family matters and.. snowboard a bunch! Happy to be back in your inbox. Today wanted to provide some basics on back end attributes, without the basics you will not go far, this came about after looking at many different product category reports for some new clients. Happy reading! 

If you are an Amazon seller, you have probably heard about back end attributes. These are additional product details that can be added to your product listings, helping you to better describe your products and make them more discoverable to potential customers.

To get started with back end attributes, you will need to sign in to your Amazon Seller Central account and navigate to the "Inventory" tab. From there, select "Add a Product" and then choose the category that best fits your product.

Once you have selected your category, you will be presented with a list of back end attribute options. These can include everything from color and size to material and product type. Take some time to review the options and select the ones that are most relevant to your product.

When adding back end attributes to your product listings, it is important to be as accurate and descriptive as possible. This will not only help customers find your products more easily, but it will also help to reduce the number of returns or complaints from customers who receive products that are not as described.

In addition to improving the discoverability and accuracy of your product listings, back end attributes can also improve your product's search rankings. This is because Amazon's search algorithm takes into account the keywords and details included in your product listings, including back end attributes.

In conclusion, back end attributes are an important tool for Amazon sellers looking to improve the accuracy and discoverability of their product listings. By taking the time to carefully select and add relevant back end attributes to your listings, you can help to increase your product's visibility and improve your overall sales performance.

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