Brand referral Bonus Program

Brand Referral bonus program + How to set up attribution links 

The Brand Referral Bonus Program is a newer effort to help brands make money by driving outside traffic to their listings or brand store. They do this by coupling it with the attribution program through the advertising console

First, we will go over what the program entails in my words:

1. You sign up with Amazon to make money to drive customers to your products from outside of Amazon

2. Like the associate's program but for brand owners

3. Amazon’s incentive to drive outside traffic to Amazon

Here is what Amazon say:

Here are the steps to get set up for this program and how to create a campaign to get paid.

Keep in mind you need to be brand registered.

How to set up the program:

1. Go to "Brands" in the navigation → Brand Referral Bonus

2. Click enroll (make sure you set up your tax info so you can get the skrilla)

3. Make sure you are set up for attribution program

How to set up a campaign:

Go to Amazon Attribution through the ad console: 

Go to create a campaign:

Create a campaign based on your parameters

1. You are only allowed to insert one Destination URL

2. If you have multiple products on a deal or coupons - best to create a deal page on the brand store

3. If you are directing to one product → go directly to the product detail page or also called product page

The video below shows you how to do this:

Takeaway: 

• Program that you should utilize 

• Will help with Amazon favoring your products as you drive external traffic

• Its harder to drive external traffic -- so it the right way