How to provide Samples on Amazon

How to and why samples are a good idea 

Rundown of why samples are good and how to do them on Amazon

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Down to business: 

Lets list off some reasons why samples are good to do: 

• It helps customers see another version or whole different product 

• It gets another product in their hand to try - thus increasing the likelihood they will buy it

• Think of Costco and the sample carts - try it and then buy it

• Use a coupon to get them into bonus/ sample items to track performance

On Amazon, it can be tricky to get new or correlating products into your customer's hands. Amazon actually used to have a sample program -- through vendor central, I believe. I have not seen this in some time -- so just like everything else they probably discontinued it. 

Recently I worked with a client to help develop a strategy on how to get more products into their ravings customers hands. They realized that their customers are 50% more likely to buy another one of their products if they just try it. 

Below are the options that were given to make this happen: 

- Use FBM and have an extra small size of another product as part of the bundle (you can do this with FBA as well-- see example image below) 

- Create a virtual bundle with existing FBA items -- great way to prove a concept -- I have one brand that lifted there sales by 15% monthly by just doing this 

- BOGO promotion -- Buy one product and get another free -- great way to get a free item into someones hand - this helps the ranking for both ASINS 

Below is a pro and cons for each of these steps: 

Here is an example fo a big brand doing this for a bonus items

Couple call outs: 

• calling it out on their packages

• Adding one hour express whitestrips as a Bonus

• Upsell or cross sell -- most likely have something in package to get them into the bonus item