The reason why back end attributes are important

The reason why back end attributes are important

Read time: 8 min

Happy New Year!

If you have been following me for some time you would know that I love to talk about back end attributes, and how flat files can make a world of difference for your listings.

What I am talking is your product attribution fields in the back end-- see below

here is a close-up

Callouts for product- vegan and paleo

Those do not magically appear there.

You have to include these into different fields in the back end / flat file

This is for the grocery category - so keep in mind these call-outs for another category on the detail page might not be available yet - but do not sleep on them.

You can find the section under specialty in the flat file - make sure you have the most recent flat-file downloaded

Or you can find it under details tab in the back end

Don't forget about the other fields as well!

One rule of thumb I always like to do is keep an eye out as if you were the customer.

There are all kinds of little things you can do to help the CX and to help your sales on Amazon.

Much love,

Brett Bohannon

When your ready here are ways you can work with me:

• Flat File Fixer Service

• The Anti-Agency Agency for Selling on Amazon

• Business coaching for selling on Amazon